Monday, March 31, 2014

TMA 691 Online Response #10: Star Wars Uncut & Jenkins



Considering the near-sacred status some die-hards hold of the original Star Wars Trilogy, one might wonder about the purpose of Star Wars Uncut, the recent brainchild of Casey Pugh and soon to be succeeded by Empire Uncut.  Hundreds of fans submitted over a thousand recordings of reimagined 15-second segments in an attempt to “[reshape] George Lucas’s mythology to satisfy their own fantasies and desires” (21).  Given that Lucas himself has met significant resistance in reshaping his own vision of Star Wars in his various Special Editions, a collective reimagining by fans might seem transgressive.  Why mess with a beloved text?  Why not redo one of the lesser Star Wars prequels, each of which failed to satisfy fans’ desires?  The explanation on the homepage of Star Wars Uncut answers this question by shifting the emphasis of the project from the text to the fan: “We cut the movie into 15 second clips; You claim a scene and re-film it however you like; We all become famous in the best films ever.”  Star Wars has invited a participatory culture since its inception—merchandise alone has allowed fans to inhabit roles, albeit in a “top-down, corporate-driven” manner (18).  Emerging technologies, though (Star Wars Uncut being a perfect end-product), allow the consumers “to bring the flow of media more fully under their control and to interact with other consumers” (18). 
Technologically speaking, a shift in protocols made Star Wars Uncut possible.  The value of protocols, according to Jenkins, is in recognizing the changes in production and consumption of media (14).  With regard to Star Wars Uncut’s format—the DIY web-based video—the following trend applies: “new media technologies have lowered production and distribution costs, expanded the range of available delivery channels, and enabled consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways” (17, 18).  Production costs for the 15-second clips in Star Wars Uncut were as expensive or inexpensive as each participant wanted them to be; the developers claim, “You can re-create your scene however you want: live action, stop motion, flipbooks, action figures…animated ASCII art, whatever!  The more creative, the better.”  Creativity is prized over budget.  The cost of distributing an uploaded home video was free.  For those wondering why the film was split into 15-second scenes, the protocols associated with the website dictated the maximum length of high-quality video.  From the website FAQ: “Make sure your scene is under 200MB in size.”  The implications of a small file size are obvious—they either needed many people to make one (or a couple) of video(s) or a few people to make many short videos.       
As a testament to consumption’s “collective process” (4), the former occurred.  Many people participated in Star Wars Uncut, adding their own original take on individual scenes.  The rules of the game were loose enough to allow creativity, as mentioned, and tight enough to allow continuity: “Make sure the beginning and end of your scene matches up closely to the original.  That way, the final piece will be smoother than Jabba’s backside” (the results of which are debatable).  Despite the inevitable alienating nature of cut-to-cut scenes every fifteen seconds, Star Wars Uncut surprisingly demonstrates a degree of humanity in its shots that mirror the original film while also revealing the relationships of amateur actors, whom at times are obviously family members.  Several scenes intersperse when Luke eats a meal with Uncle Owen and Aunt Beru.  The conversation turns to old Ben Kenobi:

Luke: Well, I stumbled across a recording while I was cleaning him. He says that he belongs to someone named Obi-Wan Kenobi. I thought he might have meant old Ben. Do you know what he's talking about?
Uncle Owen: Uh-uh.
Luke: I wonder if he's related to Ben.
Uncle Owen: That wizard is just a crazy old man. Now, tomorrow I want you to take that R2 unit to Anchorhead and have its memory erased. That'll be the end of it. It belongs to us now.
Luke: But what if this Obi-Wan comes looking for him?
Uncle Owen: He won't. I don't think he exists anymore. He died about the same time as your father.
Luke: He knew my father?
Uncle Owen: I told you to forget it.



            In the original Star Wars, the framing of the shot shows Luke in the rear, close to his aunt, who is leaning in closely, concerned.  Uncle Owen is farther away but closer to the camera, detached from the other two.  He hands down commands, but not from the head of the table; he lacks the authority of a father.  The fan scenes, in contrast, change the dynamic of this scene.  This black-and-white still shot shows a Luke who holds more control; equally spaced between his aunt and uncle, he calls the shots.  



This still shot shows a female Luke, not with “Uncle” Owen but with “Father” Owen, much more authoritative.  



Lastly, this still shot shows a culturally different interpretation of the meal scene.  In much closer quarters than any other version, this Luke cedes control to his uncle. 




            The subtle differences in the meal scene (and even the very different shots before and after) underscore the “lives, relationships, memories, fantasies, [and] desires” of the fans that filmed them (17).  They are not trying to make a better Star Wars as much as they are trying to show how Star Wars has made them better, or at least how it has enriched their lives.  Therein lies the difference between this particular project and an individual fan reimagining (e.g., Gus Van Sant’s Psycho).  While some could mistake Star Wars Uncut as an unnecessary and indulgent endeavor, those participating could point to its diversity of content and presentation as a sign of its collective intelligence; it tells one story while also telling many stories.  The process (i.e., the convergence) is as important as the product, for its “implications [of how] we learn, work, participate in the political process, and connect with other people around the world” (22, 23).

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